The platform is rolling out a updated setting that enables them to reduce the quantity of AI-made media appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a widespread release. This shift coincides with a rise in AI-generated material, fueled by new content generation software.
AI Proliferation Online
Recent reports that almost one in 10 of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A large amount of this content is classified as “AI slop”, a label for inferior, factory-style content that is frequently absurd or bizarre.
Our research shows that numerous viewers like content made with AI tools, ranging from computer-generated images to informative clips, and we intend to give people the ability to increase or decrease of that, depending on their own choices,” said a company executive.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its network identified as made with AI. In total, more than 100 million media items are uploaded to the service daily, making clips made by AI a minor part of its complete catalog.
User Control Features
Members will be able to limit or boost the volume of AI-generated videos they view by using the “manage topic” feature in the platform and selecting “AI-generated content”. Other topics that can already be adjusted under the setting include politics, style, cosmetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate users to tag “realistic” AI-generated content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will from now on attach an AI-generated tag to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is aimed to deter users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore launching a $2m educational fund for specialists and organizations to develop educational content about ethical AI use. This project will assist educational bodies specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, amid discussion over plans to make redundant numerous safety staff in the United Kingdom. The company is expected to eliminate hundreds of positions in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can protect employees by filtering out the most distressing content before it is viewed by humans. TikTok stated a 76% decrease in disturbing and violent content handled by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is why a significant AI assistance is making a difference work at speed.”
